I've tried this with the name in "" and without.

*ShortcutEx Normal "Bar"
*ShortcutEx Tooltip "tooltip"
*ShortcutEx Position 500 10
*ShortcutEx Images Normal Bar.png
; *ShortcutEx commands Normal Hover Left Right Middle Drop
; *ShortcutEx sounds Normal Hover Left Right Middle Drop
; *ShortcutEx captions Normal Hover Left Right Middle Drop
*ShortcutEx moveButton left shift
; *ShortcutEx slave
; *ShortcutEx slaveEx
*ShortcutEx group 1
*ShortcutEx flags TO
; *ShortcutEx commandArgument lots of arguments
*ShortcutEx ~Bar